Leverage a Century of Putting People First
In 1937, Clyde A. Short opened a small candy business in Shelby, North Carolina, on a simple belief: appreciation isn’t a bonus, it’s the foundation. Twelve years later, he added toys and holiday gifts to the lineup, and we became the first company in the recognition industry to offer holiday gift programs to employees. Ever since, that belief has made us a global leader in employee recognition. Today, it’s built into our People Are Everything™ Platform. That belief hasn’t aged a day, and neither has the reason behind it.
Design Recognition Around Your People
We work alongside you, at launch and through every moment after, to build, customize, support, and deliver recognition programs that capture the moments that matter most to your people. By pairing our deep-rooted expertise with the People Are Everything™ Platform, we ensure your organization has a tailored solution that grows with your workforce and provides the clear data you need to show real impact.
Attention to Detail
We sweat the small stuff so every program detail is right, from first idea to final delivery.
Deliver Exceptional Service
We treat every interaction and reward as personal, thoughtful, and perfectly executed.
Operational Excellence
We run on proven processes and ISO 9001:2015-aligned standards to deliver reliable, measurable results.
We Collaborate
We prioritize human connection, giving you a dedicated partner who's always there to talk to.
Sense of Urgency
We move with speed and efficiency to keep your engagement and retention goals on track.
Baker's Dozen Award (every year since 2021)
HRO Today's Baker's Dozen is the recognition industry's most prestigious customer satisfaction survey. For many years, we have earned our spot based entirely on feedback from our clients across service quality, breadth of service, and deal size.
IMA Award for Excellence in Sales Incentives in 2022
C.A. Short Company helped enhance Coca-Cola Bottling Company UNITED’s local incentives with the addition of a points program. To maximize Coca-Cola UNITED’s business objectives, it is imperative for local sales centers to have incremental beverage displays in stores year-round. In-store beverage displays were incentivized using a points-based program, as well as campaign-specific awards, to drive over-the-top execution and key marketing programs throughout the year. The points program contributed to a record year for Coca-Cola UNITED while maximizing employee morale, engagement, motivation, and participation across sales centers. This led to volume and revenue growth, more cases on display, increased market share, and more sales of new product lines.
IMA Award for Excellence in Recognition in 2023
As a former security guard, Eric Hanson, Armorous CEO, wanted to do things differently for his own security organization. He wanted to put people over profit to create a culture that people love to work for. Armorous is changing an industry that is known for an average turnover of 300% by putting value back into what its employees do, how they are treated, and how they are recognized and acknowledged. In just one year, Armorous has increased employee tenure by 163%. Working with C.A. Short Company they created a flexible program that begins in an employee’s first 30 days of employment, then continues to reward and recognize employees for reaching every major milestone with Armorous. Along with increased tenure, employee engagement, and customer satisfaction have also increased.
