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Jeff Ross, CPA, CRP

Mr. Ross, a certified public accountant, joined the C.A. Short Company as its controller in June 1993 and was named Chief Financial Officer in November 1996. From there, Jeff was promoted to President and Chief Financial Officer, and in 2017, was appointed CEO. Before joining C.A. Short Company, Ross was employed as an accountant by Hausser + Taylor, a large public accounting and consulting firm. Jeff presently serves on the Board of Directors of 2XSalt Ministries, Charlotte, NC and is a member of North Carolina Association of Certified Public Accountants, The Ohio Society of Certified Public Accountants, and American Institute of Certified Public Accountants. Mr. Ross graduated from The Ohio State University with Bachelor of Science and Bachelor of Arts degrees in 1989.


Recent Posts

OSHA® Announces 2017 Top 10 Most Cited Violations; New Entry Joins the List

OSHA® announces their Top 10 Most Cited Violations annually, and, year after year, that list has remained largely unchanged. But, this trend came to an end in 2017, as a new entry found its way onto the list. Here’s what your company needs to know.


Topics: OSHA Compliant Safety Incentives, Incentivized Safety Programs, OSHA Fines

Wellness Programs Work: How Doing the Right Thing Pays Off

If life has taught us anything, it’s that doing the right thing always pays off. This is especially true when it comes to caring for your company’s most vital resource – your employees. Increasingly, this means providing a comprehensive wellness program that encourages your team to focus on their health.


Topics: Employee Engagement, Health & Wellness Programs, Employee Well-being, Culture of Engagement, wellness

How Do You Retain Top Millennial Talent? Employee Engagement Is Key

Killing department stores. Ruining beer sales. Putting avocados where they don’t belong. Millennials have been accused of doing a lot in recent years, but smart businesses realize the important role they play within their organization. While these companies would do anything to retain this top talent, they often find it challenging to do so. And, that’s because many organizations may be overlooking a key element – employee engagement.


Topics: Employee Recognition, Employee Engagement, Culture of Engagement

C.A. Short Company Announces Acquisition of Eagle Recognition


Today, I am excited to announce that C.A. Short Company has acquired an amazing organization from Tucker, GA -- Eagle Recognition. Eagle Recognition has aggressively invested in its Engagement Portal technology and has ownership in The Engagement Agency, a formal thought leadership organization for the engagement and recognition Industry. 


Topics: Employee Recognition, Employee Engagement, Culture of Engagement

How Can We Increase Employee Engagement by Over 100%? Recognition Is Key

By this point, you’ve heard the statistics. 70% fewer safety incidents. 40% less defects. 21% higher profitability. Yes, we have seen it all before – employee engagement can transform your organization! The trick then becomes, HOW do you increase employee engagement as effectively as possible. New research points to a common sense approach that is often overlooked – recognition. 

But, if you really want to boost your employee engagement, you have to deliver recognition properly. Although the practice is simple in theory, a note that says “good job” just isn’t enough. Forbes outlines three critical recognition practices every organization should follow – receiving recognition, observing recognition, and giving recognition. Let’s breakdown each of these practices a little further. 


Topics: Employee Recognition, Employee Engagement, Employee Recognition Strategies, Employee Engagement Strategies, Safegagement, Culture of Engagement

September 23, 2017 Deadline: Are You Compliant with OSHA®’s New Silica Rule?

No one likes to see their workers fall ill, especially when it stems from on-the-job activities. Still, despite companies doing their best to protect their employees, far too many workers receive injuries or develop illnesses when they’re simply trying to do their job. This is especially true in the construction industry, where hazards abound -- some of them far less visible than others.

We’re all well aware of the dangers of operating heavy machinery or working at great heights, but did you know nearly a million American workers are exposed to dangerous levels of silica each year? This can create a multitude of health problems for your workers, and one government agency is looking to prevent this sort of thing from occurring in the future.    

In an effort to reduce lung cancer, silicosis, chronic obstructive pulmonary disease, and kidney disease in America’s workers, OSHA® has issued a final rule regarding employee exposure to respirable crystalline silica. Are you going to be compliant before their September 23, 2017 deadline? 


Topics: Safety, Safegagement, OSHA Compliant Safety Incentives, Osha, OSHA Fines

5 Warning Signs Your Employees Are Disengaged…and How to Help Them

In 2017, it seems like everyone is talking about the power of Employee Engagement – and there’s good reason to do so. When your employees are engaged, your organization can achieve results you never thought possible. I won’t bore you with the statistics now (that will come later), but suffice it to say that study after study has found engaged employees lead to safer, more profitable workplaces.

What you don’t hear so much about is what happens when your employees are disengaged. The impact is just as great as having an engaged team, but the consequences can be – and often are – devastating. In today’s post, we’ll take a closer look at the cost of disengaged employees, how you can identify who they are, and – most importantly -- how you can help them.

Let’s get started!


Topics: Employee Recognition, Employee Engagement, Employee Engagement Strategies, Boosting Productivity, Disengagement,, Culture of Engagement

QUIZ: How Much Do You Know About Employee Engagement in Healthcare?

Over the past few weeks, we at C.A. Short Company have focused exclusively on the role employee engagement plays in the healthcare industry. And, that’s because there’s a very good reason to do so. When healthcare employees are engaged, diseases decrease, profits soar, and lives are saved.

We have covered mortality rates, hospital-acquired conditions, medical errors, nurse and physician burnout, turnover rates, and the list goes on and on. While employee engagement in the healthcare industry is an incredibly serious matter, we’ve decided to have a little fun today, while also testing how well you’ve been paying attention.

You can take our 10-question quiz, “How Much Do You Know About Employee Engagement in Healthcare,” below.


Topics: Total Recognition, Employee Engagement, Healthcare, Culture of Engagement, Healthcare Industry, Health care

Employee Engagement in Healthcare Creates Safer Conditions, Saves Lives & Money

When people think of safety in the workplace, their minds tend to drift to images of construction workers wearing hard hats or researchers walking around in giant hazmat suits. Sure, these are very important safety practices, but the truth is, there is so much more to safety than just wearing protective coverings. This is especially true in the field of healthcare, where if proper safety protocols aren’t followed, injuries occur, diseases spread, and patients die.


Topics: Total Recognition, Employee Engagement, Healthcare, Culture of Engagement, Healthcare Industry, Health care

The Power of Employee Engagement in the Healthcare Industry

“What’s the single greatest thing our company can do to improve?”

This is a question I’ve been asked hundreds of times as I travel around the country, speaking to good folks who are looking for ways to make their businesses better. Regardless of the person’s position, company, or even industry, my answer is always the same – you must create a Culture of Engagement!

Nowhere is this truer than in the healthcare industry. We’ve spent decades working with healthcare companies, and we’ve seen what happens when they adopt a Culture of Engagement. Although most providers see improvement in nearly all avenues of their business, this blog post is dedicated to just five key areas: safety, patient experience/satisfaction, turnover rates, mortality rates, and return on investment (ROI).


Topics: Total Recognition, Employee Engagement, Healthcare, Culture of Engagement, Healthcare Industry, Health care

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Ruth Ross, From Mundane to Magic: The Power of the Engaged Workforce