American Nurses Association (ANA)’s National Nurses Week is celebrated each year from May 6th through May 12th.
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Jeff Ross, CPA, CRP, CSM
CEO & CFO
Mr. Ross, a certified public accountant, joined the C.A. Short Company as its controller in June 1993 and was named Chief Financial Officer in November 1996. From there, Jeff was promoted to President and Chief Financial Officer, and in 2017, was appointed CEO.
Before joining C.A. Short Company, Ross was employed as an accountant by Hausser + Taylor, a large public accounting and consulting firm. Jeff presently serves on the Board of Directors of 2XSalt Ministries, Charlotte, NC and is a member of North Carolina Association of Certified Public Accountants, The Ohio Society of Certified Public Accountants, and American Institute of Certified Public Accountants.
Mr. Ross graduated from The Ohio State University with Bachelor of Science and Bachelor of Arts degrees in 1989.
Recent Posts
8 Ideas to Appreciate Nurses During National Nurses Week [May 6-12, 2021]
Posted by: Jeff Ross, CPA, CRP, CSM | 3 minute read
Topics: Employee Recognition, Healthcare, Employee Recognition Strategies
Years of Service: Traditional Work Anniversary Awards
Posted by: Jeff Ross, CPA, CRP, CSM | 13 minute read
Part 1: The importance of celebrating work anniversaries with Years of Service awards
- What are Years of Service awards?
- Why is it important to recognize an employee’s work anniversary?
- The benefits of an engaged and recognized workforce
Part 2: Best practices for celebrating work anniversaries with years of service awards
- When should you begin honoring employees for their years of service?
- 15 best practices for offering Years of Service awards
Part 3: Working with a SaaS provider to implement your YOS awards
- How do values-based incentive points programs work?
- Benefits of values-based incentive programs
- How a SaaS provider can help
- Next steps
Topics: Employee Recognition, Total Recognition, years of service awards
Using Budget Control Pricing for Employee Recognition
Posted by: Jeff Ross, CPA, CRP, CSM | 2 minute read
C.A. Short is often asked the question, “Is it possible for you to give me a total cost analysis, down to the penny for our service award program?”. Most companies are shocked when our team is able to confidently answer them and say, “Yes, we can!”.
The reason that organizations are surprised is that most employee recognition companies use what is called an “average pricing” model when designing service award programs. C.A. Short prefers to design employee recognition platforms with “budget control” pricing. Using this method means we are able to give our partners an exact number of what they can expect to spend and provide finite examples of rewards that are within their budget. In our opinion, this “average pricing” model is antiquated and, honestly, pretty deceptive.
Read More >>Topics: Budget Control, Employee Recognition, Service Awards, Employee Recognition Strategies
Benefits of Creating Employee Engagement through Change Management
Posted by: Jeff Ross, CPA, CRP, CSM | 2 minute read
Implementation of Change
Total Recognition Platforms have been shown time and time again to improve employee engagement, increase productivity, and make employees genuinely feel a sense of appreciation from their organization. Announcing the adoption of a Total Recognition program to your employees should bring feelings of motivation, loyalty, and appreciation.
Read More >>4 Tips to Engage Your Remote or Contract Workforce in 2021
Posted by: Jeff Ross, CPA, CRP, CSM | 2 minute read
For employees, March of 2020’s sudden remote transition meant navigating the waters of turning their homes into their offices, learning what Zoom fatigue really means, and what to do when their child (furry or non) "interrupts" their meeting for the third time.
According to a recent Gallup poll, nearly two-thirds of U.S. workers who have been working remotely during the pandemic would like to continue to.
You may be asking yourself, can my employees get as much done while working from their kitchen table? And the answer is yes, but their productivity levels could be even higher than pre-pandemic levels if they are engaged.
Read More >>Topics: Employee Engagement, Employee Recognition Strategies, Employee Engagement Strategies
How to Celebrate Employee Appreciation Day Using Cheers for Peers
Posted by: Jeff Ross, CPA, CRP, CSM | 3 minute read
Each year on March 5, employers in the U.S. celebrate Employee Appreciation Day. It allows you to show your employees how much you value the work they do for your organization each day. There are no rules for this non-official celebratory day besides letting people know their value.
At C.A. Short, we celebrate workers on that same date. However, we focus on peer recognition through the increasingly observed Cheers for Peers Day, which has also become a nationally recognized, yet non-official professional appreciation day. Showing employee appreciation is the same for both days, but the method of doing so is somewhat different.
If you are thinking about switching over to Cheers for Peers this coming March 5, now is the time to discuss it and plan.
Here are some thoughts we want to share to get started.
Read More >>Topics: Employee Recognition, Employee Recognition Strategies, peer-to-peer-recognition
How to Tackle Peer-to-Peer Recognition and Social Recognition
Posted by: Jeff Ross, CPA, CRP, CSM | 2 minute read
Engaging employees and providing real-time recognition can be a challenge. There are many questions to consider such as, what are the best tools to boost employee engagement? How can you encourage peer-to-peer recognition in the most meaningful way? Let’s first start off by exploring what peer-to-peer recognition means.
Read More >>Topics: Employee Recognition, Employee Recognition Strategies, peer-to-peer-recognition
Workplace safety unites the interests of employers and employees, as no one wants to see injuries or lost time from preventable incidents on the job. A properly structured Safety Incentive Program not only decreases injuries and lost time, it also works to increase productivity and overall employee satisfaction. Let’s take a closer look at the statistics behind ladder incidents in construction.
Read More >>Topics: Safety, Employee Recognition, Construction
10 Ideas to Celebrate Employee Appreciation Day (March 5, 2021)
Posted by: Jeff Ross, CPA, CRP, CSM | 2 minute read
Appreciation is a simple idea. Yet for busy and stressed-out leaders, it can be easy to put appreciation at the end of a to-do list.
After all the hardships, uncertainty, and lack of face-to-face communication we've faced in 2020, showing appreciation to your employees on March 5 will be even more impactful.
Read More >>Topics: Employee Recognition, Holiday, Employee Recognition Strategies
Employee Recognition: What It Is, Why Awards Matter, and Appreciation Ideas You Can Use
Posted by: Jeff Ross, CPA, CRP, CSM | 12 minute read
Topics: Total Recognition, Employee Recognition Strategies, Employee Appreciation, Incentive Programs, Employee Awards