Jeff Ross, CPA, CRP, CSM

Mr. Ross, a certified public accountant, joined the C.A. Short Company as its controller in June 1993 and was named Chief Financial Officer in November 1996. From there, Jeff was promoted to President and Chief Financial Officer, and in 2017, was appointed CEO. Before joining C.A. Short Company, Ross was employed as an accountant by Hausser + Taylor, a large public accounting and consulting firm. Jeff presently serves on the Board of Directors of 2XSalt Ministries, Charlotte, NC and is a member of North Carolina Association of Certified Public Accountants, The Ohio Society of Certified Public Accountants, and American Institute of Certified Public Accountants. Mr. Ross graduated from The Ohio State University with Bachelor of Science and Bachelor of Arts degrees in 1989.


Recent Posts

OSHA® Update: Increased Fines & Inspections, Despite Fewer Investigators

OSHA®, the regulatory agency whose mission it is to ensure safe and healthy working conditions for U.S. employees, finds itself back in the news this month. This time it isn’t due to mandatory penalty increases or the fact that the bureau is still awaiting the approval of a new chief. Instead, it’s about the recent increase in inspections, despite the fact that there are notably fewer inspectors on the ground.


Topics: Employee Engagement, OSHA Compliant Safety Incentives, Osha, OSHA Fines

Create a Win and Avoid Loss Through Employee Engagement

How much do your employees really care about your company? Do they see their role as an integral part that contributes to the success of your business? Do they feel the company’s success is their success?

Not only do people want to be valued, they also want to feel valuable. That’s really the essence of employee engagement. Sure, people work for a paycheck, but they really want much more than that. Cultivating and nurturing employee engagement can create outcomes that benefit everyone – including greater job satisfaction, higher productivity, and other important gains.


Topics: Employee Engagement

Big Changes Coming to OSHA®: Increased Fines and New Chief

The New Year may have just begun, but if your industry is regulated by OSHA®, you could see some major changes soon. Violators can expect to pay higher penalties for offenses in 2018, as the agency adjusts to inflation. That’s not the only difference you’ll notice this year. Soon, there will be a new chief in town, as President Trump’s nominee will be moving forward to Senate confirmation.


Topics: Employee Recognition, Employee Engagement

Questions to Ask Before Hiring an Employee Engagement & Recognition Company

Organizations across the globe are looking to make 2018 the most profitable year on record, and for many of these companies, this will include investing in an employee engagement and recognition program. If this description applies to you, the first thing you likely discover is that the market is saturated with programs claiming they’re the best solution. However, many of these platforms fail to deliver the results organizations are seeking. These shortcomings are why it’s essential you ask the following questions before partnering with any employee engagement and recognition company.


Topics: Employee Recognition, Employee Engagement

Number of Employees Receiving Points-Based Rewards Set to Increase in 2018

For more than 80 years, C.A. Short Company has been an industry leader in the employee engagement and recognition industry. And over that time, we’ve learned that one of the most effective means of creating an engaged and safe workplace is through offering a points-based incentive program to your employees. As it turns out, we aren’t alone in our thinking.

Study after study has concluded that rewarding and recognizing employee behavior that’s consistent with a company’s core values is the best way to achieve desired results. But, many businesses still have their reservations. To see why this may be the case, let’s take a look at the findings of a new report.


Topics: Employee Recognition, Employee Engagement, Instant Award Recognition

OSHA® Announces 2017 Top 10 Most Cited Violations; New Entry Joins the List

OSHA® announces their Top 10 Most Cited Violations annually, and, year after year, that list has remained largely unchanged. But, this trend came to an end in 2017, as a new entry found its way onto the list. Here’s what your company needs to know.


Topics: OSHA Compliant Safety Incentives, Incentivized Safety Programs, OSHA Fines

Wellness Programs Work: How Doing the Right Thing Pays Off

If life has taught us anything, it’s that doing the right thing always pays off. This is especially true when it comes to caring for your company’s most vital resource – your employees. Increasingly, this means providing a comprehensive wellness program that encourages your team to focus on their health.


Topics: Employee Engagement, Health & Wellness Programs, Employee Well-being, Culture of Engagement, wellness

How Do You Retain Top Millennial Talent? Employee Engagement Is Key

Killing department stores. Ruining beer sales. Putting avocados where they don’t belong. Millennials have been accused of doing a lot in recent years, but smart businesses realize the important role they play within their organization. While these companies would do anything to retain this top talent, they often find it challenging to do so. And, that’s because many organizations may be overlooking a key element – employee engagement.


Topics: Employee Recognition, Employee Engagement, Culture of Engagement

C.A. Short Company Announces Acquisition of Eagle Recognition


Today, I am excited to announce that C.A. Short Company has acquired an amazing organization from Tucker, GA -- Eagle Recognition. Eagle Recognition has aggressively invested in its Engagement Portal technology and has ownership in The Engagement Agency, a formal thought leadership organization for the engagement and recognition Industry. 


Topics: Employee Recognition, Employee Engagement, Culture of Engagement

How Can We Increase Employee Engagement by Over 100%? Recognition Is Key

By this point, you’ve heard the statistics. 70% fewer safety incidents. 40% less defects. 21% higher profitability. Yes, we have seen it all before – employee engagement can transform your organization! The trick then becomes, HOW do you increase employee engagement as effectively as possible. New research points to a common sense approach that is often overlooked – recognition. 

But, if you really want to boost your employee engagement, you have to deliver recognition properly. Although the practice is simple in theory, a note that says “good job” just isn’t enough. Forbes outlines three critical recognition practices every organization should follow – receiving recognition, observing recognition, and giving recognition. Let’s breakdown each of these practices a little further. 


Topics: Employee Recognition, Employee Engagement, Employee Recognition Strategies, Employee Engagement Strategies, Safegagement, Culture of Engagement

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Ruth Ross, From Mundane to Magic: The Power of the Engaged Workforce