Jeff Ross, CPA, CRP, CSM

Mr. Ross, a certified public accountant, joined the C.A. Short Company as its controller in June 1993 and was named Chief Financial Officer in November 1996. From there, Jeff was promoted to President and Chief Financial Officer, and in 2017, was appointed CEO. Before joining C.A. Short Company, Ross was employed as an accountant by Hausser + Taylor, a large public accounting and consulting firm. Jeff presently serves on the Board of Directors of 2XSalt Ministries, Charlotte, NC and is a member of North Carolina Association of Certified Public Accountants, The Ohio Society of Certified Public Accountants, and American Institute of Certified Public Accountants. Mr. Ross graduated from The Ohio State University with Bachelor of Science and Bachelor of Arts degrees in 1989.


Recent Posts

8 Ideas to Appreciate Nurses During National Nurses Week [May 6-12, 2022]

American Nurses Association (ANA)’s National Nurses Week is celebrated each year from May 6th through May 12th. 


Topics: Employee Recognition, Healthcare, Employee Recognition Strategies

Years of Service: Traditional Work Anniversary Awards

Part 1: The importance of celebrating work anniversaries with Years of Service awards

Part 2: Best practices for celebrating work anniversaries with years of service awards

Part 3: Working with a SaaS provider to implement your YOS awards


Topics: Employee Recognition, Total Recognition, years of service awards

Using Budget Control Pricing for Employee Recognition

C.A. Short is often asked the question, “Is it possible for you to give me a total cost analysis, down to the penny for our service award program?”. Most companies are shocked when our team is able to confidently answer them and say, “Yes, we can!”. 

The reason that organizations are surprised is that most employee recognition companies use what is called an “average pricing” model when designing service award programs. C.A. Short prefers to design employee recognition platforms with “budget control” pricing. Using this method means we are able to give our partners an exact number of what they can expect to spend and provide finite examples of rewards that are within their budget. In our opinion, this “average pricing” model is antiquated and, honestly, pretty deceptive.


Topics: Budget Control, Employee Recognition, Service Awards, Employee Recognition Strategies

Benefits of Creating Employee Engagement through Change Management

Implementation of Change

Total Recognition Platforms have been shown time and time again to improve employee engagement, increase productivity, and make employees genuinely feel a sense of appreciation from their organization. Announcing the adoption of a Total Recognition program to your employees should bring feelings of motivation, loyalty, and appreciation.


Topics: Employee Engagement, Employee Engagement Strategies

4 Tips to Engage Your Remote or Contract Workforce in 2021

For employees, March of 2020’s sudden remote transition meant navigating the waters of turning their homes into their offices, learning what Zoom fatigue really means, and what to do when their child (furry or non) "interrupts" their meeting for the third time.

According to a recent Gallup poll, nearly two-thirds of U.S. workers who have been working remotely during the pandemic would like to continue to.

You may be asking yourself, can my employees get as much done while working from their kitchen table? And the answer is yes, but their productivity levels could be even higher than pre-pandemic levels if they are engaged.


Topics: Employee Engagement, Employee Recognition Strategies, Employee Engagement Strategies

How to Celebrate Employee Appreciation Day Using Cheers for Peers

Each year on March 5, employers in the U.S. celebrate Employee Appreciation Day. It allows you to show your employees how much you value the work they do for your organization each day. There are no rules for this non-official celebratory day besides letting people know their value.

At C.A. Short, we celebrate workers on that same date. However, we focus on peer recognition through the increasingly observed Cheers for Peers Day, which has also become a nationally recognized, yet non-official professional appreciation day. Showing employee appreciation is the same for both days, but the method of doing so is somewhat different.

If you are thinking about switching over to Cheers for Peers this coming March 5, now is the time to discuss it and plan.

Here are some thoughts we want to share to get started.


Topics: Employee Recognition, Employee Recognition Strategies, peer-to-peer-recognition

How to Tackle Peer-to-Peer Recognition and Social Recognition

Engaging employees and providing real-time recognition can be a challenge. There are many questions to consider such as, what are the best tools to boost employee engagement? How can you encourage peer-to-peer recognition in the most meaningful way? Let’s first start off by exploring what peer-to-peer recognition means.


Topics: Employee Recognition, Employee Recognition Strategies, peer-to-peer-recognition

6 Tips to Ladder Safety in the Workplace

Workplace safety unites the interests of employers and employees, as no one wants to see injuries or lost time from preventable incidents on the job. A properly structured Safety Incentive Program not only decreases injuries and lost time, it also works to increase productivity and overall employee satisfaction. Let’s take a closer look at the statistics behind ladder incidents in construction.


Topics: Safety, Employee Recognition, Construction

Employee Recognition: What It Is, Why Awards Matter, and Appreciation Ideas You Can Use


Topics: Total Recognition, Employee Recognition Strategies, Employee Appreciation, Incentive Programs, Employee Awards

SMARTER KPIs for a SMART Safety Incentive Program?

When it comes to a safety incentive program, what KPIs (Key Performance Indicators) should we be following? 


Topics: Safety