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Jeff Ross, CPA, CRP, CSM

CEO & CFO
Mr. Ross, a certified public accountant, joined the C.A. Short Company as its controller in June 1993 and was named Chief Financial Officer in November 1996. From there, Jeff was promoted to President and Chief Financial Officer, and in 2017, was appointed CEO. Before joining C.A. Short Company, Ross was employed as an accountant by Hausser + Taylor, a large public accounting and consulting firm. Jeff presently serves on the Board of Directors of 2XSalt Ministries, Charlotte, NC and is a member of North Carolina Association of Certified Public Accountants, The Ohio Society of Certified Public Accountants, and American Institute of Certified Public Accountants. Mr. Ross graduated from The Ohio State University with Bachelor of Science and Bachelor of Arts degrees in 1989.

 

Recent Posts

10 Ideas to Celebrate Employee Appreciation Day in 2021

Appreciation is a simple idea. Yet for busy and stressed-out leaders, it can be easy to put appreciation at the end of a to-do list. 

After all the hardships, uncertainty, and lack of face-to-face communication we've faced in 2020, showing appreciation to your employees on March 5 will be even more impactful.

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Topics: Employee Recognition, Holiday, Employee Recognition Strategies

Employee Recognition: What It Is, Why Awards Matter, and Appreciation Ideas You Can Use


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Topics: Total Recognition, Employee Recognition Strategies, Employee Appreciation, Incentive Programs, Employee Awards

SMARTER KPIs for a SMART Safety Incentive Program?

When it comes to a safety incentive program, what KPIs (Key Performance Indicators) should we be following? 

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Topics: Safety

The Importance of Employee Recognition and the 5 Elements of a Successful Service Award Program

I worked at an organization for about 5½ years right out of college. On the anniversary of my 5 years of service, I received an envelope on my desk with no explanation, my name misspelled, and a small coffee stain on the right corner. I honestly thought I was getting fired in the most inappropriate way I could imagine. 

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Topics: Employee Recognition, Employee Recognition Strategies, Employee Appreciation, work anniversary, years of service, employee milestones

What is Total Recognition and How Can It Improve Employee Engagement?

Employee engagement is all about creating a culture that ensures employees feel they have what it takes and everything they need to give their all during the workday. It aims to define how committed employees are to company goals and success, as well as their own personal growth within the company. 

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Topics: Budget Control, Employee Recognition, Total Recognition, Employee Recognition Strategies

How Much is the Average Cost of a Truck Accident?

This blog post is the 3rd in a series of five blog posts about creating driver engagement.

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Topics: Safety, Transportation

The Power of Employee Engagement in the Healthcare Industry

One of the largest employment sectors, the healthcare sector employs 1 in 8 Americans, with over 784,000 companies contributing to the $845 trillion dollar industry. These employees are extremely important to our daily lives, however they experience more workplace injuries and illnesses than any other industry. By analyzing employee engagement trends and developing engagement programs, we can reduce workplace accidents and keep our healthcare employees safe.

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Topics: Total Recognition, Employee Engagement, Healthcare, Culture of Engagement, Healthcare Industry, Health care

Do Behavior-Based Safety Incentive Programs Work?

When aiming to build a workplace focused on employee safety, there are often some misconceptions behind behavior-based incentives and reward programs. Some safety professionals believe that behavior-based safety incentive programs somehow take the responsibility away from management, leaving it solely on the employee, or that behavior-based programs somehow blame the employee for an unsafe work environment. In order to implement a successful safety incentive program, managers and employers must buy in fully into the program, while empowering employees to make safe decisions for themselves and their coworkers.

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Topics: Safety, Construction

The Main Reasons For High Turnover Rate... and Solutions to Help

If an organization's culture produces a high turnover rate, the result is excessive recruitment and training costs. Research shows that employers spend up to 30 percent of the average employee annual salary for each turnover.

This means for every position that pays $10 an hour, it could cost around $3,000 to hire and train someone new. 

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Topics: Total Recognition, Employee Engagement, Employee Engagement Strategies

How to Build a Culture of Appreciation in the Workplace 

Employee engagement is an emerging culture that will continue as long as humans seek acceptance. Until organizations are managed by robots, your employees’ feelings will be as much, if not more, motivation as their paychecks. 

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Topics: Employee Engagement

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