R Scott Russell, CRP, CEP | Director - Engagement Strategies

Director: Engagement Strategies

As Director of Client Success, Scott oversees all facets of customer/client support. This includes the Client Services team, Professional Services team and all other engagement and recognition strategy support.
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Recent Posts

Learning From United: Values-Based Incentives vs. Lottery Rewards

Last week, United Airlines announced their plans to replace quarterly bonuses with a lottery rewards program. As you might imagine, their employees didn’t react favorably. In fact, the backlash was so severe, the company was forced to pause their plans almost immediately.


Topics: Employee Engagement, Employee Recognition Strategies, Appreciation

7 Things You Can Do for Patient Safety Awareness Week — March 11

Chances are, you didn’t enter the medical industry just because you wanted a better parking space or a bigger paycheck. You joined the world of healthcare to make a difference, to save lives, and to change the world around you – one patient at a time.

Patient Safety Awareness Week, which runs from March 11-17, provides an awesome opportunity to do just that. To help you make the most of the big week, C.A. Short Company has put together the following resources, tools, and content you can use to participate in — and spread awareness about — the event.


Topics: Employee Engagement, Healthcare, Patient Satisfaction, Patient Engagement, Patient Safety

EMS Workers, Like Nurses, Feeling Fatigue — Employee Engagement Can Help

The long shifts. The missed breaks. The grumpy patients. There are many reasons why burnout and fatigue run rampant in the healthcare industry. While we’ve covered in great detail how these issues impact nurses, they aren’t the only ones taking a hit. Emergency medical services workers are also feeling fatigue in record levels.

Luckily, there are steps your organization can take to help them!


Topics: engagement, Healthcare Industry, Health care

2018 Patient Safety Awareness Week: Engagement Should Be Key

2018 Safety Awareness Week is right around the corner, and that means your organization should be making plans now. While there are many ways to take part in the celebration, it’s important your awareness week focuses on the one area proven to improve patient safety more than any other — engagement.  


Topics: Safety, Employee Engagement, Patient Experience, Nurses, Healthcare Industry, Patient Engagement

Employee Engagement, Work-Life Balance Key to Reducing Healthcare Burnout


If you’re human, chances are you’ve suffered from burnout at least once in your professional career. But, the good news is it probably never put anyone’s life in jeopardy. However, the same can’t be said for workers in the healthcare industry. At any moment, their decisions can make the difference between life and death.

Unfortunately, burnout rates in the medical industry are among the highest on Earth. Luckily, there are steps your healthcare organization can take to significantly reduce employee burnout, and it all begins with employee engagement and recognition.

Here’s what you need to know.


Topics: Employee Recognition, Employee Engagement, Healthcare Industry, Health care, wellness, turnover

Employee Engagement, Recognition Key to Attracting and Retaining Healthcare Talent

The medical industry has always been tasked with overcoming significant obstacles: new and frightening diseases, rapidly changing insurance mandates, overwhelming regulations, increased operating costs, just to name a few. But, the greatest challenge many healthcare organizations face today lies in their ability to attract and retain top talent, and it’s having a devastating impact on companies across the nation.

Let’s take a closer look at why this is the case, as well as what businesses within the healthcare industry can do about it.


Topics: Employee Recognition, Employee Engagement

The Best and WORST Holiday Gifts

End-of-year giving is a great tool to engage your employees and ensure that the new year starts off with a bang, but not any gift will do. You need to offer something that will have a lasting impact on your team while steering clear of items that can cause more harm than good.

Our list of best and worst gifts is designed to help you do just that.


Topics: Employee Recognition, Employee Engagement, Instant Award Recognition

Five Do's and Don’ts for Throwing Holiday Work Parties

Holiday work parties provide an awesome opportunity for your company to recognize your employees, their families, and the contributions they make to your organization. But, they can also get out of hand pretty quickly. C.A. Short Company’s list of Do’s and Don’ts is designed to ensure your employees have a blast, without dancing on the boss’ desk.

Let’s start off with the Do’s.


Topics: Holiday, Work Party

OPM Announce Federal Employee Engagement Rates Reach Six-Year High

A federal employee engagement level of 67%? That’s what the United States Office of Personnel Management (OPM) claims in the 2017 edition of their Federal Employee Viewpoint Survey. Acting Director Kathleen M. McGettigan was pleased to announce that engagement levels were at the highest they have been since 2011, but not everyone’s buying it. Before we get to that, let’s take a closer look at the survey itself.


Topics: Employee Engagement, Employee Recognition Strategies, Culture of Engagement, Public Sector

Five of the Worst Customer Service Appreciation Week Gifts and How to Avoid Them

Over our 80-year history in the employee engagement and recognition industry, C.A. Short Company has written extensively about how you can make the most of Customer Service Appreciation Week and give gifts your employees will treasure for years to come. This article will instead focus on some of the worst customer service appreciation week gifts we’ve seen, as well as how to avoid them. Because, let’s face it, no one wants a cheap pen with their name on it. 

In no particular order…


Topics: Employee Recognition, Employee Engagement, Celebrate Customer Service, Appreciation

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