Todd Shannon, VP of Sales and Marketing

Todd Shannon has more than 25 years of sales and marketing leadership experience. Prior to joining the C.A. Short Company family, Todd helped Unilever, as well as other Fortune 500 companies, grow exponentially. His ability to develop processes and systems enveloped in a culture of empathy, compassion, and respect, makes him a perfect fit as the VP of Sales and Marketing. And his extensive experience in the consumer packaged goods sector uniquely positions him as an in-demand speaker and thought leader for all things safety, engagement, and recognition-related.

Recent Posts

Improve Your Turnover and Recruitment in the CPG Sector with Safegagement™

It’s easy to take the products we use for granted. If we need a new toothbrush, we just visit the closest store. If we need a new television, we can order one online and it will arrive that same day. Some companies will even deliver groceries directly to our fridge.

But, what if there was no one to manufacture your favorite product? What if there weren’t enough employees to operate your closest fulfillment center? Or, what if there was no one willing to drive the product to your store or home?


Topics: Safety, Safegagement, Incentivized Safety Programs, CPG

Low-Cost, Last-Minute Ideas to Celebrate Employee Appreciation Day (Plus FREE Gift)

Ready or not, Employee Appreciation Day will be here in a matter of days. Whether your company has been preparing for weeks or this is the first you’ve heard of it, C.A. Short Company has you covered with our list of low-cost and last-minute ways to celebrate. Not every suggestion may be right for your business, but we hope these ideas provoke creativity and enthusiasm around your office. To further assist you, we’ve also included a free gift your company can use on the big day.


Topics: Employee Recognition, Employee Engagement

Top Ways to Engage and Recognize Employees in 2018

In just a few short days, it will be 2018. The holidays will be over; business operations will return to normal; and, hopefully, your employees will return to the office refreshed and ready to give the New Year their all. But, if you want to experience more than just a few days of increased productivity, it’s imperative your organization leverages this momentum.

Here are a few tips on how your company can best engage and recognize your employees in the coming year.


Topics: Employee Recognition, Employee Engagement, Instant Award Recognition

Top Ways to Prevent Employees from Getting Sick During Flu Season

Employees are the backbone of every organization, and their performance is directly tied to your company’s bottom line. But, when your employees are sick, they can’t perform at their highest level, and it could cost your business big time. Lost productivity, missed work hours, and spreading their illnesses to other members of your team are just a few of the effects sick employees can have at your organization. For these reasons and many more, it’s imperative you take every action you can to ensure you have a safe and healthy workforce.

Here are five ways you can help achieve this.


Topics: Health & Wellness Programs, Employee Well-being, wellness

Top 5 Reasons Why Millennials Are Leaving Their Jobs in Record Numbers

Millennials are unlike any other generation in history. They are masters of social media. They are in tune with societal trends. And, above all, they are happy to walk away from their occupation in the hopes of finding a company that’s “a better fit.” In fact, 60 percent of millennials report they are presently open to a new job opportunity, and only 50 percent intend to remain at their current employer one year from now. Further, 36 percent report they will look for a job in the next 12 months if the economy improves, and one in five have already switched jobs at least once in the past year.


Topics: Employee Engagement, Millennial, Culture of Engagement

The Real Key to Employee Engagement Is Instant Values-Based Recognition


14,200,000. That’s how many results come up when you search for “employee engagement” on Google. 

As of late, there has been an explosion of interest when it comes to employee engagement. And, that’s with good reason. Reduced turnover rates, increased productivity, decreased safety incidents -- these are just a few of the benefits companies experience by focusing on employee engagement.


Topics: Employee Engagement, Instant Award Recognition, Employee Recognition Strategies, Culture of Engagement, Appreciation

From Fires to Fatalities: Why Engagement Matters to Water & Sewer Employees

When people think of the dangers involved in the Energy & Utilities industry, they usually envision collapsing mines or exploding oil rigs. Rarely do their minds drift to the Water & Sewer sector, but the truth is Water and Sewer employees face many on-the-job dangers as well. From fires to fatalities, accidents can -- and often do -- occur. 

Luckily, there is a way to minimize these risks. Today’s article will take a closer look at the challenges facing workers in the Water & Sewer sector, as well as steps companies can take to limit those challenges. Let’s get started.


Topics: Safety, Employee Engagement, OSHA Compliant Safety Incentives, Culture of Engagement, Water and Sewer, Energy and Utilities

Employee Engagement Quiz: How Well Do You Know the Trucking Industry?

You think you know the trucking industry like the back of your hand? Prove it. Test your knowledge about turnover rates, employee engagement, and much more with our ten-question quiz.

Sharpen those pencils, and let’s get started!


Topics: Safety, Employee Engagement, Safegagement, National Truck Driver Appreciation Week, Safety in the Trucking Industry

Ten Ways to Engage Your Truckers During National Truck Driver Week

They sacrifice their time, their social life, and in many cases, their bodies, all so we can get the products and supplies we need to live our lives. Each year, 3.5 million of these employees transport over 10 billion pounds of freight, and without them, our day-to-day lives wouldn’t resemble anything like they do now. That’s right, we’re talking about the unsung heroes -- truck drivers! This is why it’s so critical your trucking company makes the most of this year’s National Truck Driver Appreciation Week (September 10 – September 16). And, the best way you can do this is to start creating a Culture of Engagement and Recognition at your company. 

Although employee engagement and recognition is a continual process, National Truck Driver Appreciation Week provides a great opportunity to let your truckers know you care, while also laying the groundwork for a comprehensive employee engagement and recognition strategy. To help you accomplish this, we’ve outlined ten key ways you can start improving employee engagement levels at your organization today! 


Topics: Safety, Employee Engagement, Safegagement, National Truck Driver Appreciation Week, Safety in the Trucking Industry

Employee Engagement Makes the Oil & Gas Industry Safer, Reduces Fines

We know you work tirelessly to power America. We know you care about the well-being of your employees and their families. But, we also know how dangerous it can be to work in the Oil and Gas industry. The good news is, it doesn’t have to be that way – it’s possible for your company to reduce on-the-job injuries and fatalities, all the while increasing productivity and profits. But, how?

In short, by focusing on Safegagement™. We’ll discuss this in greater detail a bit later in this article, but let’s first look at a few trends we’ve observed in recent years.


Topics: Safety, Employee Recognition, Employee Engagement, Employee Engagement Strategies, Boosting Productivity, Safegagement, Culture of Engagement, Oil & Gas Industry

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Ruth Ross, From Mundane to Magic: The Power of the Engaged Workforce