Employee Engagement Impacts All Aspects of Businesses – from Top to Bottom Line

shutterstock_524323108.jpgEmployees want to feel appreciated.

They want to feel that they are recognized for their work. They want to feel that they are engaged in the company that they work for. That sounds like a lot of feelings. But how does that help when it comes to dollars and cents? How does engagement add up to profits?

Don’t underestimate the effect that a highly engaged workforce can have on your company’s bottom line. The impact of engagement on an organization’s profitability is backed up not only anecdotally, with positive experiences of successful companies; but also through exhaustive scientific studies, surveys and hard statistics.

For example, a 2012 study by Bersin by Deloitte found that organizations with the strongest employee recognition programs are over 12 times more likely to have strong business results. (Bersin by Deloitte, The State of Employee Recognition, 2012)

One of the most obvious areas where employee engagement makes a difference is in productivity. In fact, another study from Gallup showed that employees who are engaged outperformed unengaged employees by as much as 200 percent.

But it also impacts other areas of your business that influence business success, including increased employee retention and improved recruitment of high-quality employees.

The cost of employee turnover is enormous.

The Society for Human Resources Management (SHRM) estimates the cost of replacing a salaried employee at as high as 50 to 60 percent of the annual salary. (SHRM Foundation, Retaining Talent, 2008). Other studies put that number even higher – possibly as much as twice the annual salary for an upper level executive.

Additionally, Gallup research has found that a workplace with greater employee engagement can see up to 37 percent lower absenteeism, 48 percent fewer safety incidents and 41 percent fewer quality defects. (Gallup Business Journal, How Employee Engagement Drives Growth, 2013)

So you see that employee engagement touches so many aspects of your organization. Recognition is crucial to creating an environment where your people are happy, healthy, productive and engaged – where employees care about the work they do and are invested in their job, their co-workers, their team and their organization. Engaged employees buy into the company vision and work towards the achievement of company goals. 

When it comes down to it, you can’t afford to not have a culture of employee engagement at your organization, and the better your recognition and engagement program, the more positive your results will be. Get started today and learn how you can improve employee engagement at your company. The bottom line is, engagement is good for the bottom line!

Employee Engagement Survey | C.A. Short Company

At C. A. Short, we are your partner for increased employee engagement resulting in increased performance outcomes to grow your bottom line. Our process and research-based platform help you engage your team in order to increase your bottom line, motivate your staff to the benefit of the entire organization, and reward your people for the positive changes they make. To request a Complimentary Consultation, please click here. 


Topics: Employee Engagement, Business Performance, Gallup Q12, ROI

Jeff Ross, CPA, CRP, CSM

About the Author
Jeff Ross, CPA, CRP, CSM

Mr. Ross, a certified public accountant, joined the C.A. Short Company as its controller in June 1993 and was named Chief Financial Officer in November 1996. From there, Jeff was promoted to President and Chief Financial Officer, and in 2017, was appointed CEO. Before joining C.A. Short Company, Ross was employed as an accountant by Hausser + Taylor, a large public accounting and consulting firm. Jeff presently serves on the Board of Directors of 2XSalt Ministries, Charlotte, NC and is a member of North Carolina Association of Certified Public Accountants, The Ohio Society of Certified Public Accountants, and American Institute of Certified Public Accountants. Mr. Ross graduated from The Ohio State University with Bachelor of Science and Bachelor of Arts degrees in 1989.

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