CASE STUDY A Global Celebration of Employee Appreciation at CHOP
At the Children’s Hospital of Philadelphia (CHOP), fostering a culture of appreciation and recognizing the hard work of its dedicated employees is a top priority. In February 2022, CHOP embarked on a unique and heartwarming Employee Appreciation initiative, creating an unforgettable experience for its workforce.
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THE CHALLENGE:
Acknowledging the diverse and global nature of its team, CHOP faced the challenge of expressing gratitude in a meaningful way that transcended language barriers. The goal was to make each employee feel valued, regardless of their cultural background or language spoken.
THE SOLUTION:
CHOP’s innovative solution came in the form of the “2022 Employee Appreciation” campaign, where employees were given the choice of a distinctive tumbler in a variety of colors. What set this initiative apart was not just the thoughtful gift but the meticulous attention to detail in the packaging.
THE PACKAGING:
The tumbler came encased in a custom-designed box adorned with a captivating word cloud. This word cloud featured the expression “Thank you” translated into 25 plus languages, symbolizing the global reach and diverse talents of CHOP’s workforce. The intricate design showcased the company’s commitment to inclusivity and appreciation for its international team.s.
THE EXPERIENCE:
TAs employees opened their personalized boxes, they were greeted with a burst of colors and expressions of gratitude from around the world. The word cloud, a visual representation of unity in diversity, reinforced the sense of belonging within the CHOP community.
IMPACT AND RECEPTION:
The 2022 Employee Appreciation campaign was met with overwhelming positivity and enthusiasm. Employees not only appreciated the practicality of the tumblers but were deeply moved by the effort put into the packaging. The thoughtful inclusion of multiple languages made everyone feel seen and valued, fostering a sense of pride in being part of a global organization that recognized and celebrated diversity.
CONCLUSION
CHOP’s 2022 Employee Appreciation initiative stands as a testament to the company’s commitment to creating a workplace where every individual feels appreciated and valued. By combining a practical and personalized gift with a visually stunning and inclusive packaging design, CHOP succeeded in creating an employee success story that resonated across borders, languages, and backgrounds.
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