Employee Engagement in the Transportation Industry

In the 21st Century, the transportation industry faces a number of unique challenges — and C.A. Short Company can help you overcome each one.

Transportation Employee Recognition

Improve Existing Technology To Boost Employee Engagement

By using technology already in place, such as Electronic Logging Devices (ELDs) and GPS  systems, companies can monitor and measure driver outputs in a more efficient and cost-effective way. By lessening the risk of errors and non-compliance, these types of existing in-cab systems can also be used to engage drivers through the integration of C.A. Short Company’s People Are Everything™ Total Recognition Platform.

Safety + Engagement = Safegagement™

C.A. Short Company has been providing drivers safety programs to some of the biggest truckload (TL) and less-than-truckload (LTL) in the industry for over 25 years. We have become experts in understanding the unique business challenges of the industry and believe that by developing a culture of engagement within your organization, you can positively impact your bottom-line.

We have developed a cloud-based Software as a Service (SaaS) tool that allows carriers to engage their drivers through recognition. Our platform is designed to incorporate formal, informal, and day-to-day recognition that builds a culture of engagement throughout the organization. Our dynamic People Are Employee Engagement Platform can easily import data gathered by existing transportation software such as Vertical Alliance, Pro-Tread, and Tread One, integrating with existing in-cab systems. 

Three Key Areas Employee Engagement Can Improve in the Transportation Industry

Increased Productivity & Efficiency

Inefficiency in the transportation industry can bankrupt a company.

In the trucking sector alone, idling costs more than $14 billion a year. Additionally, 28% of private freight trucks are not carrying any haul as they travel. For airlines, 32.6% of flight delays are due to circumstances within their control, costing them more than $8 billion annually. 

But, when your organization fully engages your employees, your company can experience 17% higher productivity, 40% fewer quality incidents, and 21% higher profitability.

Reduced Turnover

In December of last year, driver turnover for Large Truckload Fleets hit an unthinkable 95%. The worst part is, many analysts believe this number could be much higher, and it’s costing companies a fortune. Conservative estimates state that a trucking company will spend between $3,000 - $5,000 on replacing each truck driver who leaves.

Luckily, companies can cut turnover rates (and costs) significantly by implementing a quality employee engagement and recognition program. This results in lower turnover rates, reduced absenteeism, improved recruitment, and increased retention.

Improved Safety

In just one year, nearly 750 truckers were killed on the job, making it the deadliest occupation in the United States. That same year, trucks were responsible for around 88% of all freight transportation fatalities and around 12% of all highway fatalities.

Driver distraction is the primary culprit in many of these fatalities, and there is a solution — employee engagement. When an employee is engaged, driver distraction reduces by 70%, as does total recordable safety incidents.

Why Should I Care if My Drivers Are Engaged or Not?

Engaged drivers are safer drivers, they don’t job hop and are more likely to refer other drivers to your organization. All of these things impact your company’s bottom-line. 

Transportation Slideshare-Cover-4
Transportation safety

Reduce Distractions, Crashes, and Fatalities

From 2009 to 2015, trucker deaths increased by 34%. Safegagement can reduce distraction, a leading cause of crashes and fatalities, by as much as 70%.


Turnover in the trucking industry is around 90% and costs around $3 billion annually. Safegagement can reduce these costs by hundreds of millions and shrink turnover by nearly 25%.

Increase Productivity and Efficiency

28% of private freight trucks are driving with no haul, and idling alone is costing the transportation industry $14 billion a year. Safegagement leads to skyrocketing efficiency and a 17% boost in productivity.

Additional Transportation & Fleet Management Employee Engagement Resources

For more information on the value of employee engagement in the transportation industry, as well as tips your organization can implement to begin moving towards a more engaged team, check out our free resources below.

Transportation Industry Resources

Schedule a Consultation

If you’d like to learn more about how C.A. Short can help you recognize, inspire, and retain the best employees, please request a consultation by filling out the form on this page. Prefer to talk to a human? You can do that too. Give us a call at 800.535.5690.