Delivering Appreciation at Every Mile

C.A. Short’s recognition platform helped Old Dominion Freight Line (ODFL) honor 23,000 employees while maintaining its signature family spirit.

When Old Dominion Freight Line approached the C.A. Short team, its recognition efforts were struggling to keep pace with its massive national growth. Managed largely in-house and through outdated vendor systems, the process had become a heavy administrative burden that lacked the digital-first experience required for a mobile workforce.

Through our partnership, we integrated the "People Are Everything" platform with ODFL’s Workday system, creating a centralized hub that automated appreciation and provided a modern, intuitive experience for every driver and service center employee.

In our case study, we detail how we: Automated complex fulfillment to help ODFL leaders reclaim significant working hours previously spent on manual award distribution.

• Recognized 9,227 safe drivers who achieved yearly safety milestones through a streamlined, digital-first notification system.
• Empowered a mobile workforce by providing a mobile-friendly platform that allows drivers to access personalized gifts from any device while on the road.
• Celebrated elite achievements by processing awards for 416 million-mile drivers and 403 members of the prestigious "10th of the Century" club.
• Refreshed the award experience with a wider variety of personalized gifts and custom-designed physical awards that employees are proud to display.
• Boosted employee engagement to levels well above industry averages by modernizing the recognition process and strengthening retention.

See how our experts and technology helped Old Dominion Freight Line bridge the gap between operational logistics and the human experience to keep their culture driving forward.