Creating a Culture of Engagement Begins at the Top

Leadership  Light Bulb 7 NEW Rules of Employee Engagement C.A. Short CompanyRule #1* CULTURE:
Create a culture of recognition that resonates through all aspects of the organization. Incorporate formal, informal, & day-to-day recognition into the strategic recognition platform.

*From The 7 NEW Rules of Employee Engagement

Workforce engagement continues to be a major point of concern for organizations. Based on a 2012 Gallup poll, it was noted that 70% of employees are not engaged. It's clear that many employees feel dissatisfied with their job and work conditions and feel unrecognized within the company scope. By creating an engaged company culture, you'll positively influence the emotional response of your employees' daily environment.

However, the biggest question we hear is:

How Do We Create a Culture of Engagement?

Employee engagement is a challenge for many HR and marketing teams. 

How do we get our employees engaged?

How do we help them feel appreciated?

How do we create an underlying culture that makes good people want to work with us and for us?

It begins with good leadership from your leadership team.

Create a Culture that Resonates Throughout Your Entire Organization

There will always be leaders and followers, and by educating and training your leadership team, you will take the first step to transforming your overall company culture. Employees look to their managers, supervisors, and the executive team to lead and inspire. It's the task of the leadership team to resonate the core company values and beliefs throughout your organization in an encouraging and positive manner.

The most effective leadership team will commit to key elements of engagement to create the optimal company culture. Many times, a company will choose to focus on the end result, which is delighting their customers, but it is difficult to have a satisfied customer without an engaged team because disengagement is obvious in our output. Organizations that elect to focus on improving customer engagement, because it's directly linked to profits and revenue, are often met with adversity, based on a low level of employee engagement

Three Considerations for Optimizing Employee Engagement

Create a Culture of Job Opportunity and Growth - Provide your employees with positive energy and encouragement. Take the time to outline and emphasize the opportunities to grow and advance within your organization.

Create a Culture of Accountability and Communication - When employees are held accountable for their actions, they are more likely to excel. Much like a child and a parent, if there is no accountability, there is no respect. Ensure that your management and leadership team communicates their expectations and that they are fully understood.

Create a Culture of Recognition - In today’s workplace, recognition is one of the top things that employees say their organization is lacking. It is never hard to send an email or eCard to an employee to show your gratitude!

Making sure your leadership team understands the value of formal, informal and day-to-day recognition is key. Yes, many organizations recognize their employees for their years of service or other milestones, but what about recognizing them for their performance? Should companies wait five years between events to say "thank you?" Absolutely not! Recognition is key; make sure your employees feel like they are part of the team, not just another number.

Are you ready to take these introductory steps within your organization's leadership team? They are not complex or costly, and your organization will be well on its way to a more engaged culture.

A small step, huge results!

7 New Rules of Employee Engagement Wallchart

At C.A. Short Company, we are your partner for increased employee engagement resulting in increased performance outcomes to grow your bottom line. Our process and research-based platform helps you engage your team in order to increase your bottom line, motivate your staff to the benefit of the entire organization, and reward your people for the positive changes they make. To request a Complimentary Consultation, please click here. 

Topics: Employee Recognition, Employee Engagement, Employee Engagement Strategies, Employee Appreciation, work anniversary, years of service

R Scott Russell, CRP, CEP | Director - Engagement Strategies

About the Author
R Scott Russell, CRP, CEP | Director - Engagement Strategies

R Scott Russell is a video host, public speaker, and a sought-after thought leader in the world of employee engagement and recognition. At C.A. Short Company, he is responsible for producing engaging content, helping clients maximize the effectiveness of their programs, and providing ongoing training and education.

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