Driver Talking to Dispatch C.A. Short Company

Transportation industry leaders have been facing a colossal problem with driver retention. Depending on company size, driver turnover is currently between 75-90%. We must ask the question: why is truck driver retention so low?

Driver and Dispatch Alignment

A driver's job requires close interaction with a dispatcher. The primary reason for the mass exodus is that drivers are unhappy with the company alignment. Studies have shown that when dispatchers and drivers properly align, the level of driver satisfaction increases. As well, a cohesive company culture is created. When the roles of a driver and dispatcher are misaligned, drivers tend to feel like the dispatchers don't respect them or their time, which leads to feelings of company isolation and low employee retention.

Recognition Designed for Your Needs

Organizations can support an aligned company culture by establishing a recognition program, which incentivizes and rewards drivers and dispatchers to cohesively work together. First, distance is a significant challenge when developing recognition programs because drivers are rarely if ever, on-site. Business leaders must develop driver recognition programs that overcome issues of distance and the frequent lack of technology afforded to drivers on the road.

When employees feel that they have something invested in the company, whether monetarily or relationship-based, they are less likely to seek a new position outside of their current company. A total recognition program aids in establishing this investment. When a customized employee recognition program is implemented within your company and reflects your unique goals, driver retention as well as performance, will increase.

Let C. A. Short Company help you design a world class program that can save you thousands. Contact us today to learn what options and opportunities await your company!

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 At C.A. Short Company, we are your partner for increased employee engagement resulting in increased performance outcomes to grow your bottom line. Our process and research-based platform help you engage your team in order to increase your bottom line, motivate your staff to the benefit of the entire organization, and reward your people for the positive changes they make. To request a Complimentary Consultation, please click here. 

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