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Are You Earning Recognition Points?

It seems that I receive offers to redeem the points I’ve earned from my credit card, frequent flier program, or my grocery store daily. Organizations have wisely found that customer loyalty programs drastically increase customer engagement within their brand. Specifically, you may have heard that Microsoft is offering a loyalty program for Bing, providing benefits and incentives to users by simply using their search engine over their competitors. 

These types of customer-focused loyalty programs are designed to drive consumer behavior and spending to a specific goal - choose my brand over my competitor’s brand. 

Points-Based Recognition in the Workplace

Why can’t the same concepts that drive consumer behavior and spending be applied to your employees? How can you drive brand awareness and organizational objectives internally?

A points-based Total Employee Recognition Platform allows for the same integration of driving positive behavioral change while impacting your organization's bottom line. By creating a culture of employee recognition that resonates throughout all aspects of your organization, your company is able to increase employee engagement and productivity

As the saying goes; what’s good for the goose is good for the gander. What if instead of every earned point I received from my credit card company, I was able to earn points at work for:

  • Mentoring a new employee
  • Participating in continuing education courses
  • Making healthy lifestyle changes
  • Providing exceptional customer service
  • Impacting the quality of products & services

By using points as a way to motivate and recognize employees for living the mission of your organization, your company will build a strong internal brand for employees, as well as an external brand for your customers. Customer and employee loyalty are not mutually exclusive; in fact, an engaged workforce outperforms a disengaged workforce by 10% on customer ratings, and 21% in productivity

So, why not apply the same notions to employee engagement as we do for our customers?
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At C.A. Short Company, we are your partner for increased employee engagement resulting in increased performance outcomes to grow your bottom line. Our process and research-based platform helps you engage your team in order to increase your bottom line, motivate your staff to the benefit of the entire organization, and reward your people for the positive changes they make. To request a Complimentary Consultation, please click here. 

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