Make 2020 The Year For Engagement and Recognition


Companies across the globe are looking to make 2020 the most profitable year on record. For many of these companies, this will include investing in an employee engagement and recognition program. If this description applies to you, the first thing you'll likely discover is that the market is saturated with programs claiming they’re the best solution.

However, many of these platforms fail to deliver the results organizations are seeking. These shortcomings are why you must ask the following questions before partnering with any employee engagement and recognition company.


One of the most important questions you can ask is how the company plans on fostering engagement and recognition within your organization. If the plan they suggest isn’t completely customized to the vision, mission and values of your company, walk away. Engagement and recognition strategies only work when they’re custom-tailored to meet the needs of your specific business.

Secondly, one of the most effective means of recognizing your employees comes in the form of instant values-based recognition or "On the Spot Recognition". Once-a-year bonuses or the occasional catered lunch no longer cut it. When your team goes above and beyond for your organization, they should be rewarded instantly and praised publicly. If the company doesn’t offer some form of instant award cards, look elsewhere.


Technology is a critical factor in any successful employee engagement and recognition strategy. In addition to providing an online portal where employees, managers and executives can manage a points-based reward system, a successful platform will also incorporate elements of gamification and specialized reporting.

By incorporating technology, you can also provide employees with a state of the art wellness program, which has been proven to increase the health of your employees and boost your bottom line in the process.


One of the major deterrents to companies investing in an employee engagement and recognition program is governmental regulations. This is why it’s critical you work with an engagement partner that focuses on tax-friendly offerings or, if within safety, has a proven track record in creating OSHA-compliant safety incentives.

When considering to partner with an engagement and recognition company, ask yourself: What experience do they have working with companies within your industry?

Many employee engagement firms have limited experience working across sectors, or either most of the success they experience is due to working within a single field.

You want to hire a company that has a proven track record within your industry.


In today’s digital environment, employee engagement and recognition firms seem to pop up overnight. They might have a flashy website and a fun interface, but do they have staying power? 

The worst decision you can make is to pay a company for services that may never materialize. Research any firm you intend to hire. 

  • What is their history? 
  • What success have they experienced? 
  • Are you confident they’ll be around in a year, five years, 10 years?


If you’re looking to partner with an employee engagement and recognition company, we hope you consider working with C.A. Short Company. We’ve been in the industry for over 80 years, and we’d love to show you the difference we can make for your employees, your company, and your bottom line.

With state of the art technology and success that spans across businesses and industries, C.A. Short Company has positioned itself as the leader in employee engagement and recognition. Every strategy we offer is completely customized to your company and is guaranteed to be 100% OSHA®-compliant. You can’t afford to settle for anything less.

New Call-to-action

Topics: Employee Recognition, Employee Engagement, Health & Wellness Programs, OSHA Compliant Safety Incentives, Employee Appreciation, years of service

R Scott Russell, CRP, CEP

About the Author
R Scott Russell, CRP, CEP

R Scott Russell is a video host, public speaker, and a sought-after thought leader in the world of employee engagement and recognition. At C.A. Short Company, he is responsible for producing engaging content, helping clients maximize the effectiveness of their programs, and providing ongoing training and education.

Subscribe to Email Updates